website

Designing the BEST Website for Your Business: SEO Performance & AI Optimisation

Your website isn't just a digital brochure—it's the cornerstone of your online presence. Having designed and optimized websites for over a decade, I've witnessed firsthand how the right approach can dramatically impact visibility, traffic, gen AI visibility and ultimately, your bottom line.

UI design

Flutter for Enterprise: Best Practices for Large-Scale App Development

In the fast-paced digital landscape of the 21st century, mobile app development has become a cornerstone for businesses seeking to engage customers and expand their reach. Flutter, an innovative UI

UI design

11 Fundamental Principles Of UI Design For Non-Visual UX

Designing user interfaces (UI) for non-visual user experiences requires infusions of alternative sensory inputs apart from touch and visual gestures according to the contextual needs of users' moments. Plugging in AI would help in feedback mechanisms and Accessibility.

AI ethics

Balancing AI Ethics and User Experience Design: Building a Responsible Future

In the rapidly evolving field of artificial intelligence, ethical considerations play a vital role in shaping the design and implementation of AI systems. User experience (UX) designers have a crucial

User Testing

How Does User Testing Help In Changing The Product Flip Itself For Success

In today's competitive digital world, receiving positive reviews in the App Store is crucial for app developers. Similarly, when designing a website, it's essential to ensure

User Experience

Building a Cohesive Customer Journey: The Interplay between User Experience and Brand Experience

As a consumer, you've likely experienced the power of a strong brand. You may have been drawn to a product because of its sleek packaging, catchy tagline, or

B2B Landing Pages

The Role of Content in B2B Landing Pages: Persuading Potential Customers to Take Action

Crafting compelling B2B landing pages can be challenging due to the unique nature of B2B products and services. The complexity of these offerings, involves lengthy sales cycles and involvement of

Complex Logos

Unveiling Complexity: Bringing a Complex Logo to Life for a Cutting-Edge UI/UX Companies

In the realm of UI/UX design, minimalistic logos have become a prevailing trend. However, there are instances where complexity can be harnessed to create visually captivating and engaging experiences.

Alchemy 2023

Product Ideation and Design Thinking: Unlocking the Secrets of Product Ideation

Design thinking is a powerful approach that has revolutionized the way we solve problems, develop new products, and create user experiences. At its core, design thinking is a process of

User Testing

Unlocking Business Success Through User Testing: A Guide to Improving Customer Loyalty

Introduction Have you ever used a product or service that just didn't quite work the way you wanted it to? Maybe the navigation was confusing or the interface

Alchemy 2023

From Idea to Reality: How Mind Mapping Can Take Your Product Development to the Next Level

Introduction Do you ever feel like your mind is a tangled mess of ideas and thoughts, with no clear path forward? You're not alone. In today's

Brand Experience

Data Analytics as Design Fuel: Making Informed Decisions for Creative Success

Introduction Are you tired of pouring all your resources into creating a visually stunning product or service, only to find out that it doesn't quite hit the mark

Alchemy 2023

Exdera Presents Alchemy 2023 - Advanced Product Ideation Workshop based on Owl’s Eye Vision Of UX Strategy

EXDERA is all up and ready to host the second innings of Alchemy - a product ideation workshop based on the owl’s eye vision of UX strategy to help

Headless CMS: Top Trends and Future Developments You Can't Afford To Miss In 2023

Introduction Are you ready to take your digital content to the next level? Look no further than headless CMS technology. By separating the backend content management system from the frontend

UX Research

Top 10 UX Perceptions Of A Website. How Do You Validate It?

Introduction In today's rapidly evolving digital landscape, websites emerged as indispensable marketing and communication tools for businesses and organizations. The success of a website is linked intricately to

color theory

Combination Of Color Theories: Synergizing To Create A Memorable Brand (Part II)

Welcome to the second part of our blog series on the combination of color theories for brand identity. In today's world, where consumers are bombarded with a plethora

color theory

Combination Of Color Theories: Synergizing To Create A Memorable Brand (Part I)

Color is a vital component in building a powerful brand identity as it communicates the intended message to the audience. The appropriate color scheme can elicit specific emotions and associations,

rebranding

Earning Designs Announces Rebranding, Unveils EXDERA as the New Identity

The advent of the digital experience era has revolutionized the way businesses operate, market, and develop. In response to this seismic shift, organizations are adopting a digital-first approach, compelling creative

headless CMS

Headless CMS: Why Is It A Necessary Choice For Large Websites?

As the internet grows, so does the need for websites that are more complex and scalable. A headless CMS, also known as a decoupled CMS, is a content management system

Drupal

Drupal 8 Vs. Drupal 9 Vs. Drupal10: The Key Differences You Need To Know | Exdera

As the digital world continues to evolve rapidly, content management systems must adapt to stay relevant and meet the changing needs of businesses and users alike. In the open-source content

Brand Experience

Design-Driven ROI: 10 Key Business Areas That Can Boost Your Returns

In today's competitive market, businesses need to stand out to thrive. Many business owners believe that design is a superficial aspect that's not necessary for growth.

B2B UX

What is the Information Architecture of B2B landing pages for better conversion?

Information architecture is a critical component of any B2B landing page. It helps guide visitors to the most relevant and valuable information and ultimately leads to better conversions during campaigns.

color theory

Color Theory: The Role of Colors In Brand Identity Designs

Color plays a crucial role in shaping a brand's identity. From the shades of blue used by tech giant IBM to the iconic golden arches of McDonald'

UX Research

How UX Research Tools Help In Unlocking Website Success

In today's digital world, having a website that delivers a seamless user experience is essential for success. A website that is easy to navigate, visually appealing, and provides

Brand Experience

Branding: Why Is It Necessary To Scale Up Your Business?

In this fast-moving technological era, a large number of businesses need to pay more attention to the importance of branding efforts as they consider themselves just as a company rather