EXDERA

website

Designing the BEST Website for Your Business: SEO Performance & AI Optimisation

Your website isn't just a digital brochure—it's the cornerstone of your online presence. Having designed and optimized websites for over a decade, I've witnessed firsthand how the right approach can dramatically impact visibility, traffic, gen AI visibility and ultimately, your bottom line.

Complex Logos

Unveiling Complexity: Bringing a Complex Logo to Life for a Cutting-Edge UI/UX Companies

In the realm of UI/UX design, minimalistic logos have become a prevailing trend. However, there are instances where complexity can be harnessed to create visually captivating and engaging experiences.

UX Research

Top 10 UX Perceptions Of A Website. How Do You Validate It?

Introduction In today's rapidly evolving digital landscape, websites emerged as indispensable marketing and communication tools for businesses and organizations. The success of a website is linked intricately to

headless CMS

Headless CMS: Why Is It A Necessary Choice For Large Websites?

As the internet grows, so does the need for websites that are more complex and scalable. A headless CMS, also known as a decoupled CMS, is a content management system

Drupal

Drupal 8 Vs. Drupal 9 Vs. Drupal10: The Key Differences You Need To Know | Exdera

As the digital world continues to evolve rapidly, content management systems must adapt to stay relevant and meet the changing needs of businesses and users alike. In the open-source content

Brand Experience

Design-Driven ROI: 10 Key Business Areas That Can Boost Your Returns

In today's competitive market, businesses need to stand out to thrive. Many business owners believe that design is a superficial aspect that's not necessary for growth.

B2B UX

What is the Information Architecture of B2B landing pages for better conversion?

Information architecture is a critical component of any B2B landing page. It helps guide visitors to the most relevant and valuable information and ultimately leads to better conversions during campaigns.

color theory

Color Theory: The Role of Colors In Brand Identity Designs

Color plays a crucial role in shaping a brand's identity. From the shades of blue used by tech giant IBM to the iconic golden arches of McDonald'

UX Research

How UX Research Tools Help In Unlocking Website Success

In today's digital world, having a website that delivers a seamless user experience is essential for success. A website that is easy to navigate, visually appealing, and provides

Brand Experience

Branding: Why Is It Necessary To Scale Up Your Business?

In this fast-moving technological era, a large number of businesses need to pay more attention to the importance of branding efforts as they consider themselves just as a company rather

web app frameworks

Laravel vs Node Js: Which One Is Good For What?

Choosing the appropriate web technology for a project is crucial as it significantly impacts the development process and ultimately, the project's success. Technologies like Node.js and Laravel

startup tips

How Can Startups And Enterprise Startups Turn Their Business Idea Into Reality?

Have you ever had a brilliant idea for a product or service and wondered what to do next? It is only the first step, as knowing where to begin bringing

Brand Experience

6 Simple Steps For Successful Brand-Building Process

The contention in the field of digital marketing has intensified. Many businesses are now operating in an environment where the brand-building process requires a strong online presence. Brands may build

corporate video

Event Branding, Brand Design strategy and marketing videos for corporate companies

It was a wonderful supporting Redington's growth journey with our branding & event design strategies.

Bengaluru

All new learning for the future, started with a milestone, Exdera's (Formerly Earning Designs) new workspace

Exdera, with all new workspace.

Brand Experience

Design strategy for the future of Blockchain based Self-sovereign Identity

Micro animations help to simplify the explanation of future blockchain technology like Self-sovereign identity to business decision makers.

Citi Design

Strategising a Label or Logo of quality for a City - Design for Society

The Activity Label or Logo depicts quality, stability and balance. Symbolises that Greater Chennai Corporation is passionate about sustainably building happy, green, wealthy Chennai, strengthening culture through art and conserving nature.

Brand Experience

How do you explain an EV product which is new to market?

It was an incredible journey of research to understand the world of EV Charging solutions.

Brand Experience

Madras Day Song 2021 - The Chennai Song

The Namma Chennai Song, one of our branding & designs strategies for the city of emotions, that touched many hearts.

Brand Experience

Typography is an art. Good typography IS art!

In our previous post we spoke about how colour palettes affect the brand mood. Want to know what role typography plays in creating a brand mood? Read on…

UX Design Strategy

UX Design Strategy Simplified With Owl’s Eye Theory for Product Owners.

As a business owner, how do you devise the right UX strategy and steer it for ROI? A wise owl’s perspective can guide you through!

UI Development

Enhance User Engagement with Micro Animations!

Each animation in an interface tells a micro story, and as a user encounters more and more animations throughout your site or product...

UX Research

Why is User Research Important in Product Design?

70% of enterprise CEO’s see UX as a competitive differentiator. After all, UX is all about creating customized product experiences. The speciality of user research is that it mostly ends up in discovering the unknown needs of the users and thereby lays a foundation for stronger Product Design.

Brand Experience

5 X’s to derive UX strategy.

Owl’s eye vision of UX strategy works for your product design. Classify it into five X’s. CX, CXO, BOX, BOXO, and BX.