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Exdera | Blog

Thoughts, stories and ideas.

AI-Powered Cloud Infrastructure: Driving Enterprise Scalability
Cloud Infrastructure

AI-Powered Cloud Infrastructure: Driving Enterprise Scalability

In the digital era, cloud infrastructure services have become the backbone of enterprise innovation and growth. For CIOs, CTOs, and IT directors steering mid-to-large enterprises, understanding how to leverage these services in…

  • Exdera
    Exdera
Exdera 9 Feb 2026 • 4 min read
AI-Powered Cloud Infrastructure: Driving Enterprise Scalability
Cloud Infrastructure

AI-Powered Cloud Infrastructure: Driving Enterprise Scalability

In the digital era, cloud infrastructure services have become the backbone of enterprise innovation and growth. For CIOs, CTOs, and…

  • Exdera
    Exdera
Exdera 9 Feb 2026 • 4 min read
EXDERA and Marketing Grow Unite to Reimagine Digital Transformation for Global Enterprises
News

EXDERA and Marketing Grow Unite to Reimagine Digital Transformation for Global Enterprises

Bengaluru, India – At EXDERA, we believe the future of business is intelligent – built on the power of…

  • Exdera
    Exdera
Exdera 10 Dec 2025 • 3 min read
Beyond Aesthetics: How Strategic Design Integrated with AI is Solving Tomorrow’s B2B Challenges
Press Release Media

Beyond Aesthetics: How Strategic Design Integrated with AI is Solving Tomorrow’s B2B Challenges

In the digital age, design has shed its skin as a purely aesthetic discipline. It is no longer…

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    Exdera
Exdera 9 Nov 2025 • 7 min read
Top 30 Headless CMS to Watch—And What Really Matters for Growth
Headless CMS

Top 30 Headless CMS to Watch—And What Really Matters for Growth

For newsrooms the priorities differ from typical marketing sites. The main criteria to check: 1.     Latency & Realtime — publish…

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    Exdera
Exdera 22 Sep 2025 • 9 min read
5 UX Intelligence Strategies to Boost Your Business’s Digital Growth
Business Growth

5 UX Intelligence Strategies to Boost Your Business’s Digital Growth

UX intelligence combines data analysis, user-focused design, and technology to create outstanding user experiences that lead to measurable business…

  • Exdera
    Exdera
Exdera 17 Sep 2025 • 9 min read
Top 10 Powerful Benefits of a Custom Website for Your Business Success
Business Growth

Top 10 Powerful Benefits of a Custom Website for Your Business Success

Your business success in 2025 depends heavily on establishing a commanding digital presence that captures attention and drives conversions. While…

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    Exdera
Exdera 1 Sep 2025 • 9 min read
Designing the BEST Website for Your Business: SEO Performance & AI Optimisation
Website

Designing the BEST Website for Your Business: SEO Performance & AI Optimisation

From the desk of a designer at heart, geek by nature, and business consultant by trade. Your website…

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    Exdera
Exdera 24 Apr 2025 • 9 min read
Flutter for Enterprise: Best Practices for Large-Scale App Development
UI Design

Flutter for Enterprise: Best Practices for Large-Scale App Development

In the fast-paced digital landscape of the 21st century, mobile app development has become a cornerstone for businesses seeking…

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    Exdera
Exdera 1 Aug 2023 • 13 min read
11 Fundamental Principles Of UI Design For Non-Visual UX
UI Design

11 Fundamental Principles Of UI Design For Non-Visual UX

Most users only notice the UI design of an app or software when something goes wrong. For this…

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    Exdera
Exdera 18 Jul 2023 • 3 min read
Balancing AI Ethics and User Experience Design: Building a Responsible Future
AI Ethics

Balancing AI Ethics and User Experience Design: Building a Responsible Future

In the rapidly evolving field of artificial intelligence, ethical considerations play a vital role in shaping the design…

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    Exdera
Exdera 7 Jul 2023 • 7 min read
How Does User Testing Help In Changing The Product Flip Itself For Success
User Testing

How Does User Testing Help In Changing The Product Flip Itself For Success

In today’s competitive digital world, receiving positive reviews in the App Store is crucial for app developers. Similarly,…

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    Exdera
Exdera 28 Jun 2023 • 7 min read
Building a Cohesive Customer Journey: The Interplay between User Experience and Brand Experience
User Experience

Building a Cohesive Customer Journey: The Interplay between User Experience and Brand Experience

As a consumer, you’ve likely experienced the power of a strong brand. You may have been drawn to…

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    Exdera
Exdera 20 Jun 2023 • 13 min read
The Role of Content in B2B Landing Pages: Persuading Potential Customers to Take Action
B2B Landing Pages

The Role of Content in B2B Landing Pages: Persuading Potential Customers to Take Action

Crafting compelling B2B landing pages can be challenging due to the unique nature of B2B products and services. The complexity…

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    Exdera
Exdera 8 Jun 2023 • 7 min read
Unveiling Complexity: Bringing a Complex Logo to Life for a Cutting-Edge UI/UX Companies
Complex Logos

Unveiling Complexity: Bringing a Complex Logo to Life for a Cutting-Edge UI/UX Companies

In the realm of UI/UX design, minimalistic logos have become a prevailing trend. However, there are instances where…

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    Exdera
Exdera 2 Jun 2023 • 3 min read
Product Ideation and Design Thinking: Unlocking the Secrets of Product Ideation
Alchemy 2023

Product Ideation and Design Thinking: Unlocking the Secrets of Product Ideation

Design thinking is a powerful approach that has revolutionized the way we solve problems, develop new products, and…

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    Exdera
Exdera 17 May 2023 • 6 min read
Unlocking Business Success Through User Testing: A Guide to Improving Customer Loyalty
User Testing

Unlocking Business Success Through User Testing: A Guide to Improving Customer Loyalty

Introduction Have you ever used a product or service that just didn’t quite work the way you wanted…

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    Exdera
Exdera 12 May 2023 • 9 min read
From Idea to Reality: How Mind Mapping Can Take Your Product Development to the Next Level
Alchemy 2023

From Idea to Reality: How Mind Mapping Can Take Your Product Development to the Next Level

Introduction Do you ever feel like your mind is a tangled mess of ideas and thoughts, with no…

  • Exdera
    Exdera
Exdera 9 May 2023 • 10 min read
Data Analytics as Design Fuel: Making Informed Decisions for Creative Success
Brand Experience

Data Analytics as Design Fuel: Making Informed Decisions for Creative Success

Introduction Are you tired of pouring all your resources into creating a visually stunning product or service, only…

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    Exdera
Exdera 6 May 2023 • 9 min read
Exdera Presents Alchemy 2023 – Advanced Product Ideation Workshop based on Owl’s Eye Vision Of UX Strategy
Alchemy 2023

Exdera Presents Alchemy 2023 – Advanced Product Ideation Workshop based on Owl’s Eye Vision Of UX Strategy

EXDERA is all up and ready to host the second innings of Alchemy – a product ideation workshop based on the…

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    Exdera
Exdera 4 May 2023 • 2 min read
Headless CMS: Top Trends and Future Developments You Can’t Afford To Miss In 2023
Headless CMS

Headless CMS: Top Trends and Future Developments You Can’t Afford To Miss In 2023

Introduction Are you ready to take your digital content to the next level? Look no further than headless CMS technology.…

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    Exdera
Exdera 17 Apr 2023 • 6 min read
Top 10 UX Perceptions Of A Website. How Do You Validate It?
UX Research

Top 10 UX Perceptions Of A Website. How Do You Validate It?

Introduction In today’s rapidly evolving digital landscape, websites emerged as indispensable marketing and communication tools for businesses and…

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    Exdera
Exdera 11 Apr 2023 • 9 min read
Combination Of Color Theories: Synergizing To Create A Memorable Brand (Part II)
color theory

Combination Of Color Theories: Synergizing To Create A Memorable Brand (Part II)

Welcome to the second part of our blog series on the combination of color theories for brand identity. In…

  • Exdera
    Exdera
Exdera 9 Apr 2023 • 8 min read
Combination Of Color Theories: Synergizing To Create A Memorable Brand (Part I)
color theory

Combination Of Color Theories: Synergizing To Create A Memorable Brand (Part I)

Color is a vital component in building a powerful brand identity as it communicates the intended message to…

  • Exdera
    Exdera
Exdera 28 Mar 2023 • 8 min read
Earning Designs Announces Rebranding, Unveils EXDERA as the New Identity
Rebranding

Earning Designs Announces Rebranding, Unveils EXDERA as the New Identity

The advent of the digital experience era has revolutionized the way businesses operate, market, and develop. In response…

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    Exdera
Exdera 24 Mar 2023 • 3 min read
Headless CMS: Why Is It A Necessary Choice For Large Websites?
Headless CMS

Headless CMS: Why Is It A Necessary Choice For Large Websites?

As the internet grows, so does the need for websites that are more complex and scalable. A headless…

  • Exdera
    Exdera
Exdera 10 Mar 2023 • 6 min read
Drupal 8 Vs. Drupal 9 Vs. Drupal10: The Key Differences You Need To Know | Exdera
Drupal

Drupal 8 Vs. Drupal 9 Vs. Drupal10: The Key Differences You Need To Know | Exdera

As the digital world continues to evolve rapidly, content management systems must adapt to stay relevant and meet…

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    Exdera
Exdera 8 Mar 2023 • 6 min read
Design-Driven ROI: 10 Key Business Areas That Can Boost Your Returns
Brand Experience

Design-Driven ROI: 10 Key Business Areas That Can Boost Your Returns

In today’s competitive market, businesses need to stand out to thrive. Many business owners believe that design is…

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    Exdera
Exdera 21 Feb 2023 • 4 min read
What is the Information Architecture of B2B landing pages for better conversion?
B2B UX

What is the Information Architecture of B2B landing pages for better conversion?

Information architecture is a critical component of any B2B landing page. It helps guide visitors to the most…

  • Exdera
    Exdera
Exdera 17 Feb 2023 • 4 min read
Color Theory: The Role of Colors In Brand Identity Designs
color theory

Color Theory: The Role of Colors In Brand Identity Designs

Color plays a crucial role in shaping a brand’s identity. From the shades of blue used by tech giant IBM…

  • Exdera
    Exdera
Exdera 15 Feb 2023 • 7 min read
How UX Research Tools Help In Unlocking Website Success
UX Research

How UX Research Tools Help In Unlocking Website Success

In today’s digital world, having a website that delivers a seamless user experience is essential for success. A website that…

  • Exdera
    Exdera
Exdera 9 Feb 2023 • 7 min read
Branding: Why Is It Necessary To Scale Up Your Business?
Brand Experience

Branding: Why Is It Necessary To Scale Up Your Business?

In this fast-moving technological era, a large number of businesses need to pay more attention to the importance…

  • Exdera
    Exdera
Exdera 8 Feb 2023 • 4 min read
Why Is User Testing Important Before Your Product Launch?
User Research

Why Is User Testing Important Before Your Product Launch?

Are you facing difficulty in creating a product that people adore? Well, this is one of the most…

  • Exdera
    Exdera
Exdera 31 Jan 2023 • 4 min read
Laravel vs Node Js: Which One Is Good For What?
web app frameworks

Laravel vs Node Js: Which One Is Good For What?

Choosing the appropriate web technology for a project is crucial as it significantly impacts the development process and…

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    Exdera
Exdera 27 Jan 2023 • 4 min read
How Can Startups And Enterprise Startups Turn Their Business Idea Into Reality?
startup tips

How Can Startups And Enterprise Startups Turn Their Business Idea Into Reality?

Have you ever had a brilliant idea for a product or service and wondered what to do next?…

  • Exdera
    Exdera
Exdera 20 Jan 2023 • 4 min read
How UX Research is Helping Startups Build the Right Product
B2C UX

How UX Research is Helping Startups Build the Right Product

Have you ever wondered why some products have became as colossal as they are today? What is the…

  • Exdera
    Exdera
Exdera 14 Dec 2022 • 5 min read
2022 Wrapped-up: Exdera (Formerly Earning Designs) Year-in-Review
year-in-review

2022 Wrapped-up: Exdera (Formerly Earning Designs) Year-in-Review

2022 was a year of transformation for us! We at Exdera (Formerly Earning Designs) want to start by thanking our…

  • Exdera
    Exdera
Exdera 3 Dec 2022 • 3 min read
6 Simple Steps For Successful Brand-Building Process
Brand Experience

6 Simple Steps For Successful Brand-Building Process

The contention in the field of digital marketing has intensified. Many businesses are now operating in an environment…

  • Exdera
    Exdera
Exdera 15 Nov 2022 • 4 min read
Event Branding, Brand Design strategy and marketing videos for corporate companies
corporate video

Event Branding, Brand Design strategy and marketing videos for corporate companies

It was a wonderful supporting Redington’s growth journey with our branding & event design strategies. We are very…

  • Exdera
    Exdera
Exdera 7 Oct 2022 • 1 min read
Top 5 Design Trends You Should Keep up with in 2022
Design trends in 2022

Top 5 Design Trends You Should Keep up with in 2022

This year has seen a dramatic change in design world, with the introduction futuristic tech into today’s designs,…

  • Exdera
    Exdera
Exdera 28 Apr 2022 • 3 min read
All new learning for the future, started with a milestone, Exdera’s (Formerly Earning Designs) new workspace
Bengaluru

All new learning for the future, started with a milestone, Exdera’s (Formerly Earning Designs) new workspace

Exdera, with all new workspace.It has never been an easy journey for any team to scale up during…

  • Exdera
    Exdera
Exdera 8 Feb 2022 • 1 min read
Design strategy for the future of Blockchain based Self-sovereign Identity
Brand Experience

Design strategy for the future of Blockchain based Self-sovereign Identity

Micro animations help to simplify the explanation of future blockchain technology like Self-sovereign identity to business decision makers.…

  • Exdera
    Exdera
Exdera 4 Dec 2021 • 2 min read
Strategising a Label or Logo of quality for a City – Design for Society
Citi Design

Strategising a Label or Logo of quality for a City – Design for Society

The Activity Label or Logo depicts quality, stability and balance. Symbolises that Greater Chennai Corporation is passionate about…

  • Exdera
    Exdera
Exdera 10 Oct 2021 • 1 min read
How do you explain an EV product which is new to market?
Uncategorized

How do you explain an EV product which is new to market?

It was an incredible journey of research to understand the world of EV Charging solutions. As the world…

  • Exdera
    Exdera
Exdera 3 Sep 2021 • 1 min read
Madras Day Song 2021 – The Chennai Song
Brand Experience

Madras Day Song 2021 – The Chennai Song

The Namma Chennai Song, one of our branding & designs strategies for the city of emotions, that touched…

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    Exdera
Exdera 1 Sep 2021 • 1 min read
Enhance User Engagement with Micro Animations!
UI Development

Enhance User Engagement with Micro Animations!

Each animation in an interface tells a micro story, and as a user encounters more and more animations…

  • Exdera
    Exdera
Exdera 23 May 2020 • 5 min read
Why is User Research Important in Product Design?
UX Research

Why is User Research Important in Product Design?

70% of enterprise CEO’s see UX as a competitive differentiator. After all, UX is all about creating customized…

  • Exdera
    Exdera
Exdera 22 May 2020 • 4 min read
5 X’s to derive UX strategy.
Brand Experience

5 X’s to derive UX strategy.

Owl’s eye vision of UX strategy works for your product design. Classify it into five X’s. CX, CXO,…

  • Exdera
    Exdera
Exdera 22 May 2020 • 2 min read
Typography is an art. Good typography IS art!
Brand Experience

Typography is an art. Good typography IS art!

In our previous post we spoke about how colour palettes affect the brand mood. Want to know what…

  • Exdera
    Exdera
Exdera 13 May 2020 • 4 min read
UX Design Strategy Simplified With Owl’s Eye Theory for Product Owners.
UX Design Strategy

UX Design Strategy Simplified With Owl’s Eye Theory for Product Owners.

As a business owner, how do you devise the right UX strategy and steer it for ROI? A…

  • Exdera
    Exdera
Exdera 23 Feb 2020 • 3 min read
Exdera | Blog
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