Zasti
CUSTOMER STORY
Redefining a global AI tech company’s digital presence
Experience design & technology for a tech company that is harnessing the power of AI for innovative healthcare solutions
Client
ZASTI
Industry
Artificial Intelligence/Technology
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Client Requirement
UI/UX Design & Development, Brand Identity
The Brief
Create a technologically sound website that visually communicates Zasti’s expertise and showcases their solutions’ purpose & importance for progressive transformation in healthcare.
Outcomes
The website is a reflection of Zasti’s beliefs as a brand. The designs effortlessly convey their tech expertise & vision for revolutionizing healthcare with AI
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Our Role
UI/UX Design & Development
Graphic Design
Logo Design
Animation & Motion Graphics
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Problem Analysis
Create a modern, sleek website that is above par with the global AI tech peers.
Website lacked visual representation of the company’s technical expertise
Poor user navigation confused the users about Zasti’s offerings
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Solution
UX/UI Redesign & Brand identity
Refreshing the brand identity that stood out & symbolized the business mission.
Redesigning & developing a sleek website that would clearly communicate Zasti’s expertise & mission.
Utilize animations & motion graphics to create visuals that emphasize on the important aspects of the brand offerings.
Learnings
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With user journey evolving everyday, mastering micro-moments is highly necessary.
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Incorporating images that represented the brand's purpose, like enhancing human interaction elements enhances user involvement.
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Custom icons create uniformity and consistency across the application.
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Our Approach & Creations
As novices to the concept of AI, we’ve truly focussed our research towards understanding the technology & being familiar with the work-around. With an updated, uncomplicated navigation we have developed a communicative website that provides a pleasant user experience. Individual offering pages has helped distinguish each solution & give them their own platform.
UX Analysis
User experience & visuals of the Zasti website needed an upgrade to create an impact on the potential clients. For the industry that Zasti has an expertise in, a technologically & visually elevated web presence is pivotal.
Visual Designs
The designs effectively communicate Zasti’s vision for revolutionizing healthcare, with pleasing visuals. Every element carefully designed, right from the logo to the illustrations to the animations emphasizes on Zasti’s prowess & skill to devise plausible, revolutionary solutions by harnessing the power of AI.
Once the targets were defined, the time had come to
UI Elements
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Go-to-market Designs
