Maven Silicon
CUSTOMER STORY
Relaunching A Next-Gen VLSI Institute's Digital Presence
Redesigning a website to organize and present high-volume data through a visually pleasing interface that is efficient and easy to navigate through the website and increases in conversion rate.
Client
Maven Silicon
Industry
VLSI Training Institute
Location
Bangalore, India
01
Client Requirement
The client is seeking a website redesign that aims to improve their conversion rate, while maintaining a user-friendly experience and visually appealing aesthetics. Furthermore, the client has a large content database that requires ongoing maintenance and support, including content management, data security, and database optimization.
Client Brief
Before associating with Exdera (formerly Earning Designs), Maven Silicon faced a high bounce rate and issues in presenting and organizing high-volume data along a user-friendly interface.
Outcomes
Maven Silicon's website revamp resulted in a more user-friendly and visually appealing site.
A CMS and custom CRM were implemented to capture leads, allowing for efficient lead management and follow-up.
A new page for the blog section was developed, providing a platform for the client to share informative and educational content with their audience.
A podcast program section was developed, providing a new way for the client to engage with their audience and share insights and updates.
The improved UX and lead capturing mechanism led to increased traffic, engagement, inquiries, and ultimately, more leads.
The site is optimized for SEO, resulting in higher search rankings and visibility.
Overall, the revamp was a resounding success in attracting and engaging more potential students online.
02
Our Role
UX Design & Interaction
Content Management
User Experience
03
Problem Analysis
Create an informative course card that gives users quick access to the courses' key features.
Create a website with an aesthetically pleasing user interface that helps convey large amounts of information
Improve the website's navigation so that its loading speed increases and is simple to use throughout.
04
Solution
Logo and Website Redesign
We clustered the course details, a particular course's USP, the course options, and the CTA onto a single card so that users could quickly comprehend the course and navigate it.
We conducted numerous layout experiments for each course card structure while understanding the most important information to be shown with the statistics.
After testing several different prototypes, we settled on a tab-based navigation UI for individual course detail pages and all course listing pages.
Learnings
01
We condensed the course information onto a single card, including details, USP, options, and CTA due to the limited space. This allows for easy comprehension and navigation.
02
We designed a tab-based navigation UI for all course listing pages and each course detail page after iterating through several prototypes.
05
Our Approach & Creations
UX Analysis
The UX analysis for Maven Silicon's website revamp involved simplifying course details, implementing a tab-based navigation UI, and optimizing the site for SEO. These changes led to improved user experience, increased traffic, engagement, inquiries, and leads.
Wireframing
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Visual Designs
Exdera's visual design solution for Maven Silicon focused on creating an aesthetically pleasing interface that efficiently organized high-volume data. The redesign resulted in a visually appealing site with simplified course details and a tab-based navigation UI, leading to increased traffic, engagement, inquiries, and leads.
Once the targets were defined, the time had come to
Mobile first approach
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Results
01
Our efforts to improve the app's functionality, UI, and performance led to significant results, including enhanced user experience, reduced errors, improved performance, and increased customer satisfaction.
02
Users reported an easier-to-use, more intuitive, and visually appealing app, with fewer complaints and faster loading times.
03
Positive reviews on the App Store and Play Store demonstrated the effectiveness of our efforts.
Conclusion
In summary, the website revamp for Maven Silicon was successful in improving user experience and increasing engagement, inquiries, and leads. We simplified course details and implemented a tab-based navigation UI for easy use. SEO optimization also helped increase search rankings and visibility. This project taught us valuable lessons in designing visually appealing interfaces while maintaining simplicity. We are proud to have helped Maven Silicon set new standards in VLSI training and job placement.
