Transforming complex UX decisions into instant, intelligent insights.
CUSTOMER STORY
We built EXDERA.AI as a platform that replaces slow, subjective feedback with fast, AI-driven analysis—helping teams move from guesswork to data-backed design decisions at scale.
Client
EXDERA.AI
Industry
Location
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Client Requirement
To create an intelligent platform that could analyze, validate, and communicate UX decisions—transforming complex design evaluations into clear, real-time insights.
Client Brief
EXDERA.AI needed an end-to-end AI-powered design review experience that could simplify UX analysis, reduce subjectivity, and make advanced design intelligence feel accessible, actionable, and scalable for modern product teams.
Outcomes
The result was a streamlined AI platform and plugin experience that accelerated design workflows, improved UX clarity, and enabled teams to make faster, data-driven decisions—enhancing both user experience quality and conversion performance.
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Our Role
UI/UX Design
Customer Experience Design - UX/UI
Website Design and Development
CX - Customer Experience for the Application
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Problem Analysis
EXDERA.AI’s platform integrates AI-led UX evaluation, behavioral insights, design diagnostics, and instant feedback—making the overall offering complex and challenging to communicate without a clear narrative.
The platform required an experience model that could simplify how designers understand usability issues, user behavior, and conversion opportunities within a fast-moving design workflow.
It was also important to convey that EXDERA.AI goes beyond a typical UX tool, positioning it as an intelligent system for scalable, data-driven design decisions.
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Solution
We shaped the platform into a unified UX intelligence layer that delivers real-time analysis, clear recommendations, and continuous design improvement.
We restructured the information architecture to break down advanced concepts like user behavior modeling, persona simulation, and automated scoring into a more digestible and intuitive experience.
We designed the website to position EXDERA.AI as a next-generation AI design platform, aligning its visual system and messaging with speed, clarity, and data-driven decision-making.
Learnings
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With user journey evolving everyday, mastering micro-moments is highly necessary.
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Incorporating images that represented the brand's purpose, like enhancing human interaction elements enhances user involvement.
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Custom icons create uniformity and consistency across the application.
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Our Approach & Creations
We defined the EXDERA.AI platform experience end to end, combining UX analysis, interface refinement, feature restructuring, and AI workflow integration to create a more intuitive, efficient, and scalable design intelligence system.
UX Analysis
Experience journeys of both the user personas are evaluated with previous app and desired app features using stakeholder interview methodology.
Visual Designs
We crafted a visual language that feels modern, intelligent, and purpose-driven, aligning with EXDERA.AI’s identity as an AI-powered design analysis platform. The design direction emphasized clarity, precision, and usability, ensuring that complex AI-driven insights are communicated in a simple and intuitive way.
Once the targets were defined, the time had come to
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The outcome we obtained
We were pleased to help shape a project that will shape the lives of several artists in the coming years. LILA's great interest in understanding its user's needs and the insights we gathered through our research certainly aided to shape the website and its marketing strategies. They understood the reasoning behind each design decision and conveyed their vision and market knowledge to the discussion, resulting in a fruitful strategic partnership.
